11/17/2023 0 Comments Mortal shell steamHe adds that newsletters as a form of marketing are "perpetually underrated". We saw that with Mortal Shell and we definitely see it with our next release, AK-xolotl, which is coming on September 14." There's no more reliable indicator for a successful game launch than an impassioned community. "Some people definitely show too much reverence for wishlist data, for instance. "There's a great deal of work we put into the analytical side of PC games – we track wishlist velocity and follower health of every single Steam game, for instance – but we’ve learnt not to worship these numbers," he adds. Our newsletter open-rate was illegally high too, around 60%."Ĭrossley said that these more community-oriented figures are a stronger indicator of a game's potential than wishlist numbers or followers on Steam. "We were starting to see superfans share tattoos of Mortal Shell characters, and we saw countless people theorise the game's whole storyline on our Discord, which itself had grown to 70,000 people within a few days. ![]() "In the final months leading up to Mortal Shell's release it became quite evident that the game was going to launch with a great deal of interest," said Playstack VP of Publishing Rob Crossley. "We track wishlist velocity and follower health of every single Steam game, but we’ve learnt not to worship these numbers" The game was broadly well received, and it shot to 500,000 sales within the first nine months. A Nintendo Switch version also released in December 2022. ![]() The game initially released on PC, PS4 and Xbox One in August 2020, before coming to PS5 and Xbox Series X and S in March the following year. ![]() Mortal Shell has featured on Xbox Game Pass and PlayStation Plus. Mortal Shell, the Dark Souls-like action game from developer Cold Symmetry, has now sold one million units worldwide.Īnd that doesn't include players who have touched the game via subscription services, publisher Playstack says.
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